The data monitored through our tool is analysed to give the end user conclusive results. This analysis is divided into 4 segments. These segments consist of Sentiment analysis, Topical analysis, Competitive analysis and Demographics. Let's take a look at these 4 segments.
Sentiment Analysis - Sentiment analysis consists positive, negative and neutral topics that give you an idea of your digital presence in the market.
Topic Analysis - Topics are derived from conversations your friends, fans, followers and connections are having. They are extracted from comments on your activity. This allows you to understand what is trending.
Competitive Analysis - This type of analysis checks for keywords demonstrating competitive behaviour which helps you gauge your performance in the market.
Demographics - The data that is analysed is further categorised by geographical location to help companies better identify their target audience.